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Content Creation

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Content Creation

Your SEO Content Creation Strategy is more important than you may know. Content can either draw visitors in or turn them away. Pillar Pages, Lead Gen Focused Posts, Landing Pages, Highly-targeted Bottom of Funnel Posts, Industry-specific Posts, & Awareness Creating Guides attract those visitors, so we write that content to not only keep more visitors on your website but increase your website's visibility in the search engine results page and improve overall performance.

Content Creation Team

Keyword Strategy

Researching Relevant Keywords

We conduct in-depth keyword research to find relevant keywords for you to rank on! They fall under one of these 4 keyword categories: Informational: to learn, Navigational: to open a specific page, Commercial: interest in a product or service, Transactional: ready to buy. We group these keywords into a relevant topic cluster to match search intent to rank them at the top of the SERP so you get more visibility and attract more visitors to your website.
Using Long-Tail Keywords

Readability

Have Visitors Stay On Your Page Longer

We want to ensure your content is easy to read and understand by using clear, concise language, avoiding jargon, and breaking up your text into shorter paragraphs. Readability is important for the user experience. If users find your content easy to read, they’re more likely to stay on your page longer, reducing your bounce rate. This signals to the search engine that it’s a high quality engaging page. Do you need us to review your content and clean it up for you?
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Valuable High Quality Content

E-E-A-T Search Quality Rater Guidelines

Regardless of which one of the six types of pages or posts we create, the writing quality is high and follows Google’s E-E-A-T Search Quality Rater Guideline in order to rank. We use this guideline to ensure valuable, informative, and engaging content that provides answers to people’s questions. It will attract visitors to spend more time on your website while reducing bounce rates and increase engagement. When search engines see that users are engaging with your content, it will improve your website’s SERP rank.

Optimized Title Tags

We’ll optimize your title tags. Those are the title lines that appear as the clickable links in search engine results. We want to make sure your title tags represent your business and service or product in a compelling and clear way. Beyond SEO keyword ranking, the more compelling your title is, the more likelihood that users will click on your link in the SERP. A readable, comprehensive and clear title that appears at the top of the list is an incredibly powerful lead generator.

Page Speed Optimization

Slow loading pages frustrate users so we ensure your pages load fast when we optimize your website. Improving user experience helps to keep visitors on your website which helps you to succeed. If you’ve ever experienced a slow-loading Nextflix or Prime page you’ll understand the feeling. Fast loading websites have lower bounce rates leading to higher ranking SERPs which improve your chance of success.

User-friendly URLs

User-friendly URLs are important for SEO and need to be search engine-friendly. We make them concise, descriptive, and easy to understand. Search engines use URLs to understand the content that’s on the page, so it needs to be clear and relevant. It will improve your website’s visibility in search results.
Page Speed Optimization
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Image Optimization

We’ll make sure to optimize your images by using descriptive filenames and alt tags. Search engines can’t interpret images like we do, (well, not yet anyway) so we need to provide descriptive information through alt tags to help the machines understand the content of your images. Additionally, those optimized images improve page load times, which is a crucial factor for both user experience and search engine rankings.

4 common SEO myths: you need new content to rank higher, local SEO isn’t worth it, SEO is dead, it's only for big companies.

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